Beats By Dre Cuts The Cord

At the end of this year, Beats By Dre and Monster Cable will part ways. Jimmy Iovine says it was always in the plan to create a strong viable company that could stand on it's own. The original deal was a 5 year deal that is now coming to a close. In that time frame, not only have they become the most popular headphone company but now they have several other products from the Beats Box, their deal with Chrysler, a deal with HP and HTC buying a majority share of 51% for $300 million dollars. The brand has grown so quickly that Iovine says they have to be nimble. However, this was always the plan. The company seems to thrive. The first Beats store opened in SOHO back November. Jimmy Iovine had a lot to say except who they'll be working with. They're pretty tight lipped about that. It's reported that Beats is responsible for more than $500 million of the headphone sales.