Showing posts with label Beats By Dre. Show all posts
Showing posts with label Beats By Dre. Show all posts
Monday, January 16, 2012
Beats By Dre Cuts The Cord
At the end of this year, Beats By Dre and Monster Cable will part ways. Jimmy Iovine says it was always in the plan to create a strong viable company that could stand on it's own. The original deal was a 5 year deal that is now coming to a close. In that time frame, not only have they become the most popular headphone company but now they have several other products from the Beats Box, their deal with Chrysler, a deal with HP and HTC buying a majority share of 51% for $300 million dollars. The brand has grown so quickly that Iovine says they have to be nimble. However, this was always the plan. The company seems to thrive. The first Beats store opened in SOHO back November. Jimmy Iovine had a lot to say except who they'll be working with. They're pretty tight lipped about that. It's reported that Beats is responsible for more than $500 million of the headphone sales.
Thursday, November 17, 2011
Dr. Dre Wants Time Away
The good Doc says he has been working 24/7 for 27 years and now he feels it's time to take a break. He is currently focused on two new projects: Kendrick Lamar and Slim Da Mobster. Dre says after those two albums it's time to relax and spend time with his family. He eludes the question of when will the Detox drop but quickly offers that he is impressed with the success of Beats and promises a lot of new products in the near future. The Doc says he'll return as soon as the itch comes back. We hope the good Doc won't stay away too long.
Monday, November 7, 2011
Beats Store Is Open
The Beats By Dre store is open and off the chain. Despite 50 Cents announcement of his new Sync By 50 line, the BBD line continues to plow through the market. They were first to introduce the new high end line. Since then, many have tried to chase them down including Fif's Sleek now Sync, Luda's Soul line and more. Honestly, Sennheiser makes the headphones for both BBD and Soul and Monster makes the cables/connection. However, BBD doesn't stop there. They are now introducing a wireless option like Fif's Sync line as well as advanced controls on the headphone of the Solo's. They have also introduced more colors and signature series as well. Check out the video of their store opening with their Social Media Manager Karen Cavil.
Thursday, April 7, 2011
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