In the competitive world of video games, consumers are usually quick to move on to something new, especially if the old one delivers sequel after sequel without many changes. While music-based games were a huge cash cow for a while, it looks like the sales have started to drop dramatically. Therefore, it wasn’t too surprising when game company Activision announced yesterday that the Guitar Hero franchise has been canceled.
The end of Guitar Hero also spell the end of their other music series, DJ Hero. According to Eurogamer, DJ Hero developer Freestyle Games has suffered “severe layoffs” as well. The news arrived as the company revealed its quarterly earnings. Although their yearly net revenue rose from $4.28 billion in 2009 to $4.45 billion this past year, Activision Publishing CEO Eric Hirshberg revealed that the music side of sales was heading downhill.
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If they made a special edition so that cats with DVS software could rock with the game play then they may just saved them selves and made some djs more respectable
ReplyDeleteI dont think these were high profit games(Like COD). Paying for the rights to the music was killing them.
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