Swizz Beatz Needs A Swiss Bank Acct

The Ruff Riders beat maker has been very busy lately. He has gone from just a beat making producer/rapper to big businessman. He has signed some great endorsement deals that include Reebok and several others brand names. His biggest and most recent deal is as the VP of Creative Design for the British car company Lotus. How in the hell is he getting deals like this? He and Will.I.AM both have creative Design positions for big companies. What kind of skills does Swizzy have to land a gig like this? I ain't hatin, I'm just sayin! Can a brotha get a job and a company car? This event launched a new car by Swizz called The Lotus Bespoke. In addition there was an album launch and in attendance was Mrs. Beatz (Alicia Keys), Alec Baldwin, and Russell Simmons to name a few. The night was capped off with a live performance of the newly released T.I. Big ups to my man Kaseem Dean a.k.a. Swizz "Businessman" Beatz.

Star Studded Thanks

We've all seen some of our favorite artists get in trouble and end up on the wrong side of the law. But there are several who are making great decisions to help their communities. 50 Cent and his G Unity foundation has been doing a lot for their community. He also has his Street King Energy Drink that is donating profits to help feed a billion people. Russell Simmons was the first to initiate these philanthropic events with his Rush Philanthropic Arts Foundation. Others that have joined the fight are Jay Z with his Higher education program The Carter Foundation, Nick Cannon with his youth empowerment with DoSomething.org, Alicia Keys and Common with Aids awareness programs, Mary J., LL. Cool J. and many others. It's nice to see them giving back to those who have supported them.

Who's Next To Hold Throne

In an interview with Sway Calloway, Irv Gotti spoke the truth about Def Jam. They need a leader that understands the world of hip hop, the culture, the people and then the music. The music is simply a reflection of the lifestyle and culture. One of the reasons a lot of people get upset with so many wannabe rappers is that they are watering down the very thing that represents them and what they've lived. We've seen it all so many times with everything from Tupac and Biggies murders, to T.I. and DMX's repeated jail stints for drugs and alcohol abuse. Originally, the game was more about creativity and lyricism. We've not heard much of that from mainstream artists but there are some representatives. DJ Khaled was appointed as V.P.of Def Jam and head of Def Jam South. He has been responsible for a lot of Florida artists success. Some of those artists were out prior but Khaled's show, his connections and dedication to the game helped to boost their relevance from the clubs to the streets. Now he's being looked at as the next to sit on the throne as president of Def Jam. He was even interviewed by Russell Rush for Global Grind about the open seat. Uncle Russell stressed team work and not changing the business model that's already in place. Khaled claims he understands and plans to keep things in tact, just help dig deeper in the hood. Ironically, Irv must not feel the same because Khaled's name was never mentioned. Some obviously don't feel the same. Russell's shoes are some big shoes to fill. What do you think?