The Ruff Riders beat maker has been very busy lately. He has gone from just a beat making producer/rapper to big businessman. He has signed some great endorsement deals that include Reebok and several others brand names. His biggest and most recent deal is as the VP of Creative Design for the British car company Lotus. How in the hell is he getting deals like this? He and Will.I.AM both have creative Design positions for big companies. What kind of skills does Swizzy have to land a gig like this? I ain't hatin, I'm just sayin! Can a brotha get a job and a company car? This event launched a new car by Swizz called The Lotus Bespoke. In addition there was an album launch and in attendance was Mrs. Beatz (Alicia Keys), Alec Baldwin, and Russell Simmons to name a few. The night was capped off with a live performance of the newly released T.I. Big ups to my man Kaseem Dean a.k.a. Swizz "Businessman" Beatz.
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