Thursday, August 11, 2011

Watch The Throne


Since it's release Monday, Watch The Throne has been breaking sales records. It is a collection of very unique and different songs that I don't think anyone anticipated. The first single "H-A-M" was released back in January and the anticipation began to build off that. The H.A.M track was actually leaked long before it's intended release causing 'Ye and Jay to create a mobile recording facility in France. They returned home to finish the album at a New York hotel limiting access and potential for more song leaks. The second single "Otis" was released in July and pre-sales for the album reached platinum status, just off PRE-sales. The digital download of the album was made available August 8th and set sales records in 23 countries. The album will be in stores on August 12th and industry insiders believe the album will sell 400-450,000 copies in the first week. RZA, Q-Tip, Beyonce,The Neptunes and Swizz Beatz all make appearances on the Roc Nation/Def Jam Collaboration. I guess "The Throne" is truly an appropriate title.

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